First LLbean Outlet centers which began to appear only in the 2000, but were qualitatively new phenomenon. Italian centers offer not just products of famous brands - a collection of leading Italian fashion designers: Gucci, Versace, Bulgari, Armani. Although such designs Outlets collection put up for sale last season for a much lower price than the actual collection of the same artists in the central stores in Milan or Naples, they are still most prestigious shopping centers, designed for affluent buyers. As guides to Italy for the Asian and American tourists outlet in the vicinity of Rome or Florence is paid no less attention than the Colosseum, Roman Forum or the Uffizi Gallery. Especially if you give them the architects of national character, as in the case of McArthurGlen outlet in Serravalle. It is located an hour's drive from Milan and was built in the style of the Italian village of the XVIII century., Occupying an area of ​​35 thousand sq.m.

In Germany the idea of ​​outlet centers (especially LLbean Outlet )to meet more skeptical. American, Canadian, British investors ran into opposition to the German retail trade, due to concerns about falling competitiveness. On the other hand, urban planners and designers of landscapes of aesthetic considerations argued against a new type of buildings. Even the producers of goods did not show high interest. At first glance paradoxical lack of interest by German industry due to a system of contracts between manufacturers and retailers. If America is not implemented in the retail products are returned to the manufacturer, ie commission operates the system, then its sales in Germany are obliged to the seller. That is why the creation of factory outlet in America - an initiative of the manufacturer, in Germany the same - third party investors, who see in a new form of trade sources of recovery in consumer demand.

Slow response from the German side took advantage of the creators of outlet centers in France, Belgium and Holland, settled their centers in close proximity to the German border, based on German buyers. In Germany, the resistance was broken, and the discovery in 2000 of a large outlet near Berlin, B5 and design complex in the era marked the beginning of Tsvaybryukene outlet centers in Germany.

Villages are built in areas relatively remote from large cities. The official reason - the desire to avoid conflict with the traditional urban retailers, fearing for their competitiveness. In fact, the imposition of outlets on the outskirts of the remote was a strategically important move. The average customer of LLbean Outlet flow in outlet centers is 15 thousand people daily for 10 thousand sq.m. For such a flow must have a center in the potential region with a population of 1 million people. Given the readiness of customers to spend up to two hours of time to get the car to the center, this condition is easily doable in many areas of densely populated Europe with well-developed transport infrastructure. Outlet Center, located between several larger cities at the crossroads of expressways, has attracted several times more customers for the LLbean Outlet than a traditional shopping mall in the city.